Refined Operations Drive 'Volume and Value' Growth: Letsfly Named '2025 Top Performing OTA' by Batik Air
An insight into how our refined operational strategies and technology have led to significant 'Volume and Value' growth.
Letsfly, a leading travel technology company announced that it has been awarded the title of "Top Performing OTA for 2025" by Malaysia-based carrier Batik Air. This honor marks a significant milestone in the strategic partnership between the two companies. Over the past year, Letsfly delivered outstanding sales performance for Batik Air and successfully optimized revenue quality through refined fare strategies.
In 2025, Letsfly’s extensive distribution network and refined operations nearly doubled Batik Air’s revenue generated on the platform, while significantly boosting its passenger numbers through Letsfly. This success expanded market reach and secured a steady stream of high-value customers. Underpinning these achievements was the Letsfly team's deep market insight and precise execution of a dual strategy. On the channel front, the team maximized efficiency through data-driven distribution and real-time responsiveness. Meanwhile, on the product front, a strategic focus on 'Batik Air Branded Fares' significantly increased its percentage of total sales. This comprehensive approach boosted both conversion rates and yield, achieving high-quality growth in volume and revenue.
These results validate the effectiveness of our strategic synergy. Beyond mere recognition, this award highlights the deep mutual benefit achieved through complementary resources. Letsfly dedicated professional resources to standardize complex fares for seamless global sales, while Batik Air’s competitive route network provided Letsfly's global clients with differentiated travel options, enhancing the platform’s competitiveness.
This partnership also unlocked operational excellence and global reach. The two parties established an efficient collaboration mechanism that reduced operational and communication costs for both sides, while mutually enhancing customer satisfaction and brand reputation. By leveraging Batik Air's wide network in Asia and Letsfly's global distribution platform across Europe, the Americas, and the Middle East, both parties have successfully broken through geographical limitations to expand their shared market footprint.
Arasu Soundarajan, Head Of Sales-Commercial at Batik Air, stated: "Letsfly has proven to be an exceptional partner in navigating the complex global market. We value their technological capabilities and market insight. Beyond driving sales and revenue, Letsfly also helps us manage our content more effectively. We look forward to achieving even greater milestones together."
Zhang Yuanyuan, President of FSC Business at Letsfly, commented: "This recognition validates our evolution from a distribution channel to a strategic growth partner. By streamlining content management and precisely matching Branded Fares to high-value segments, we have successfully bridged the gap between traffic scale and revenue quality. We remain committed to our ‘Insight + Execution’ model to drive sustainable commercial value for our airline partners."
About Letsfly
Established in 2014, Letsfly is a leading global travel technology group. Letsfly holds two global travel solutions,Hibeds (Hotel content solution) and AeroHub (Air content solution). Guided by its mission, “Simplify Complexity, Drive Growth.” Letsfly transforms fragmented travel resources into simple, scalable solutions that enable sustainable growth for partners worldwide.